Privacy Policy and Terms of Use

Thinking Cap Website

This policy describes the privacy practices on our website “”. uses cookies to assist us with personalization of content, improvements to the website and its development, and to create relevant online marketing activities. When you visit our website, you agree to the use of such cookies.

* A cookie is a small file that a website transfers to your computer to allow your browser to remember information about your last session on that website. Your computer only shares information in the cookie with the specific website that provided it, and no other website can request that information. The Thinking Cap website also uses third-party analytics services (like Google Analytics) to gather this information for analysis.

The following information is collected in these cookies

  1. The domain you access our website from
  2. Your computer’s IP address
  3. The date and time you accessed the site
  4. The operating system of your computer
  5. The browser you’re using to access our site
  6. The Universal Resource Locators (URLs) of the pages you visit on our website.
  7. Your username, if you’ve logged into the site
  8. The URL of site you came from, if you clicked a link there that brought you to our website.

Website Development

The information collected via cookies aides us in understanding when and how visitors discover our website, interact with our website and leave our website. We then proceed to use this information to:

  • improve the visibility and usability of our sites,
  • locate and address technical issues you might experience,
  • deliver customized and relevant content, to you, and
  • direct you to the most relevant localized web page (based on geographic IP address).

By default, we do not use cookies to identify the individuals who visit our websites. However, if you have voluntarily submitted your contact information to Thinking Cap — when purchasing a product, downloading a product trial, completing a survey or entering a contest, for example — we may, with your consent, tie your website usage to your individual record through the use of cookies. If you are a visitor interested in our corporate-oriented communication, this will also include your previous browsing on Thinking Cap websites. If you already have a business relationship with Thinking Cap, this will be combined with the pre-existing information we have about you stored in our Customer Relations Management platform.

Web Marketing Activities

The data we collect can also be used for marketing purposes. Information about the pages you have visited or the products you bought in the past helps us market more services to you in the future.

We also work with Google Adwords to provide targeted advertising to our customers. In practice, this means that when you visit our site or click an advertisement for Thinking products or services, your activity may be tracked through cookies.


Thinking Cap takes your security very seriously.

We take many precautions to ensure that the information we collect is secure and inaccessible by anyone outside of our organization. These precautions include advanced access controls to limit access to that information to only internal personnel who require access to that information. We also use numerous security technologies to protect all data stored on our servers and related systems. Our security measures are regularly upgraded and tested to ensure they are effective.

We take the following specific steps to protect your information:

  1. Use internal access controls so only limited personnel have access to your information.
  2. Anyone with access to user information is trained on all relevant security and compliance policies.
  3. Servers that store visitor information are regularly backed up to protect against loss.
  4. All information is secured through modern security technologies like secure socket layer (SSL), encryption, firewalls, and secure passwords.

All access safeguards described above are in place to prevent unauthorized access by outsiders to information stored on or transmitted by our systems.

Opting Out

You can discontinue cookie-based data collection at any time, by adjusting your browser settings. Do note that some features of our website rely on cookies to function. There are many sites, such as, that give advice related to cookie settings and how to change them.

*Please note that these opt-out mechanisms work by placing a cookie on your browser. Therefore, your browser must be configured to accept cookies for your preference to take effect. If you delete your cookies or switch to a different web browser, you will need to set your preferences again.

Last updated: 2023-04-17